Make your branding photography stand out by bringing your clients' true personality out in each portrait and attracting diverse clients. Branding photography is one genre that should never fall into the trap of tropes or one-size-fits-all style of photography creation.
Jesi Cason talks about practical strategies for building a portfolio of images that showcase the kind of clients you want to work with, techniques for bringing out genuine expressions, and inspiration for how to inject more color into your branding photography.