Self-fulfillment allows you to offer items on your price sheets that are not available through ShootProof lab integrations. Self-fulfilled items have to be fulfilled outside of ShootProof.
You can set up entirely self-fulfilled price sheets or add self-fulfilled items to lab-fulfilled price sheets. When clients place orders, the Orders page shows which items are lab-fulfilled and self-fulfilled so that you know how each item needs to be fulfilled.
When adding self-fulfilled items to a price sheet, make sure to specify if the Product Type is Physical, Digital, or Service. The selection in this drop-down menu determines the tax rate applied to that item.