"Self-fulfilling" your print orders means that you will be responsible for ordering, printing, and delivering items to your clients that they've ordered through their ShootProof galleries.
If you have a preferred lab outside of ShootProof, or want to sell items in addition to those offered by ShootProof's lab partners through the galleries, self-fulfillment allows your clients to view the gallery, choose the items they wish to purchase, and check out / pay for the items. You'll receive notification of the order, at which time you will order the items from your own lab / company as usual, outside of ShootProof.
You can self-fulfill your print orders, have them fulfilled through one of our partner labs, or even do a mixture of both. It's completely up to you!
* At this time, print fulfillment through ShootProof lab partners is only an option for photographers located in the United States, Australia, Canada, New Zealand, UK, Ireland, France, Germany, Sweden, Denmark, Netherlands, Norway, Belgium, Italy, Austria, Finland, Poland, Slovenia, Spain, Greece, and Switzerland.