When you create Galleries in the ShootProof Lightroom Plugin version 2.10, you have the option to decide which Brand the Gallery will be created within, and which Gallery Preset will be used.
These values are only applicable at the Gallery level. When creating Albums with a Gallery, these values are ignored.
When creating a Gallery, make sure the value of the "Set" dropdown is "None".
When creating an Album, make sure the value of the "Set" dropdown is the name of the Gallery (or Album) you'd like the Album (or Sub Album) published within.