The CAN-SPAM Act is "a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations." You can read the CAN-SPAM Act in its entirety here:
A Compliance Guide for Business
ShootProof helps ensure the emails you send through your Studio Panel meet the terms of the CAN-SPAM Act in the following ways:
1. Your address is included in the footer of emails that could be conceived as marketing or commercial content.
- You are required to include a valid physical postal address, but this can be either a street address or Post Office Box. You can edit the address shown in the Contact area of your Studio Panel.
2. An "unsubscribe" link is included on emails that could be conceived as marketing or commercial content.