Have you ever opened an email only to forget about it right after? We’re all guilty of it! To help you capture your clients' attention, ShootProof has crated a 6-email campaign, complete with sales incentives, with multiple reminders to purchase prints and products in time for the holidays.
This pre-written campaign includes reference to a 20% discount on all print products and and free shipping on orders over $100. If you wish to extend a different discount (or none at all), simply edit the email copy to your own liking.
Please be aware that the dates included when you create the campaign are the original sales dates suggested by our lab partners. They can be updated by clicking on them.
1. Build your discounts
To create both discounts, go to Store > Price Sheets. Decide which price sheets you want to add the discounts to. Depending on the galleries you're targeting, you'll want to create a discount in each of your price sheets to ensure the discount is enabled in every gallery the email campaign is assigned to.
Note: Changing price sheets on a gallery will wipe out visitors’ saved cart items, so keep existing price sheets if possible.
Once you choose the price sheet(s), select Discounts > Add New Discount to create the two discounts.
***Pro Tip: Remember to ensure that your profit margins are high enough to offer both discounts!
20% off Prints Discount
- Click Create next to Group Discount
- Choose Automatic as the kind of discount
- Automatic discounts are simple because the client doesn’t have to remember to enter a promo code.
- Automatic discounts are simple because the client doesn’t have to remember to enter a promo code.
- Select the Prints, Canvases, Metals, Products, and Fine Art Prints groups > Next
- Click the bubble next to the % off of total option and add 20 to the textbox
- You also have the option to set the amount of items required to trigger the discount and limit the number of times it can be used. For this example, we will leave those options blank.
- You also have the option to set the amount of items required to trigger the discount and limit the number of times it can be used. For this example, we will leave those options blank.
- Click Save
Free Shipping Discount
- Click Create next to Cart Discount
- Choose Automatic as the kind of discount
- Automatic discounts are simple because the client doesn’t have to remember to enter a promo code.
- Automatic discounts are simple because the client doesn’t have to remember to enter a promo code.
- Click the bubble next to the Free Shipping option
- Set the range from $100 to a very high number, such as $10,000
- Click Save
3. Build your email campaign
Go to Studio > Email > Campaigns > New Email Campaign > ShootProof Email Campaign > Holiday Email Campaign > Create
- Click Review Emails to review the copy, send dates, and recipients for each email. If you'd like to make changes, click on the template, make your changes, then save.
4. Choose the galleries
- This step is vital to ensuring all of the galleries you wish to target are Active.
- Go to Galleries > All Galleries
- Reactivate any inactive galleries and unarchive any archived galleries you'd like to target.
- To reactivate inactive galleries in bulk, select the Inactive filter box > Select ALL > Actions > Bulk Actions. On that page, go to the Status drop-down menu > Active
- To unarchive archived galleries, select the Archived filter box > select each gallery individually > Actions > Unarchive
- To reactivate inactive galleries in bulk, select the Inactive filter box > Select ALL > Actions > Bulk Actions. On that page, go to the Status drop-down menu > Active
5. Assign the campaign
- Go to Galleries > All Galleries
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Select the galleries you'd like to assign the campaign to, or to apply it to all galleries, select the Active filter box > Select ALL. Next, go to Actions > Bulk Actions
- In the Advanced tab, select the Email Campaign drop-down and choose your newly created campaign
- Click Apply Changes