What is a BOGO Discount and how can I create one?

  • Updated

A Buy One, Get One (BOGO) Discount gives your client an item or items at a discount when they purchase another item or items, such as "Buy an 11x14, get a 4x6 for free."

BOGO Discounts can be Automatic or Promo Code based. Automatic discounts apply to all eligible items in a cart automatically, while Promo Code discounts require that the client enter a code in the cart or at checkout in order to receive the discount. 

Clients perceive the most value from BOGO discounts when they’re easy to understand and offer a limited number of items for sale. For that reason, it’s best to avoid complex offers such as “Buy one 8x10 and get a 4x6, 5x7, 8x10, or 11x14 for free." Instead, try offering a "Buy one 8x10, get an 8x10 for free" discount.

 

Create a BOGO Discount

  1. Go to Store > Price Sheets

  2. Select the price sheet where you’d like to add the discount

  3. Click Add New Discount > Create in line with BOGO Discount

  4. Choose whether it is an Automatic or Promo Code discount

  5. Set up the discount requirements

    • The Quantity Limit determines how many times the discount can be used per checkout. If you do not want to limit the times per checkout that this can be used, leave this blank. 
    • The left column indicates the item(s) that they must add to the cart before the item(s) in the right column will receive the discount. 
    • In the right column, choose whether they will get each item free or get a percentage or dollar amount off. 

  6. Click Save

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